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A Little Bit About Loyalty

In meetings and interviews, the subject of loyalty will invariably come up. Usually, someone has been reading an exciting article,...

How to Make More Money from Your Marketing

Those of us who earned our stripes in ops will know that operations, pre-lockdown, had largely remained the same since the dawn of time;...

How to Ditch Discounts

Discounts have been the scourge of our sector for almost a decade. Starting as an obvious way to coax diners out, amid one of the worst...

Marketing Lessons from History

“When times are good you should advertise, when times are bad you MUST advertise”. I have no idea who said this but it’s a quote often...

Ready or Not?

It’s been 4 weeks since the rug was pulled from beneath an industry, already standing on very shaky ground. I won’t add to the commentary...

Steady Your Ship With Data

It’s clear casual dining is sailing choppy waters. Whether forced there by changes in customer dining habits, disappointing operational...