victoriasearlJun 14, 20202 min readA Little Bit About LoyaltyIn meetings and interviews, the subject of loyalty will invariably come up. Usually, someone has been reading an exciting article,...
victoriasearlMay 14, 20205 min readHow to Make More Money from Your MarketingThose of us who earned our stripes in ops will know that operations, pre-lockdown, had largely remained the same since the dawn of time;...
victoriasearlApr 30, 20205 min readHow to Ditch DiscountsDiscounts have been the scourge of our sector for almost a decade. Starting as an obvious way to coax diners out, amid one of the worst...
victoriasearlApr 17, 20205 min readMarketing Lessons from History“When times are good you should advertise, when times are bad you MUST advertise”. I have no idea who said this but it’s a quote often...
victoriasearlApr 16, 20206 min readReady or Not?It’s been 4 weeks since the rug was pulled from beneath an industry, already standing on very shaky ground. I won’t add to the commentary...
victoriasearlJun 20, 20193 min readSteady Your Ship With DataIt’s clear casual dining is sailing choppy waters. Whether forced there by changes in customer dining habits, disappointing operational...