victoriasearlJun 14, 20202 minA Little Bit About LoyaltyIn meetings and interviews, the subject of loyalty will invariably come up. Usually, someone has been reading an exciting article,...
victoriasearlMay 15, 20205 minHow to Make More Money from Your MarketingThose of us who earned our stripes in ops will know that operations, pre-lockdown, had largely remained the same since the dawn of time;...
victoriasearlMay 1, 20205 minHow to Ditch DiscountsDiscounts have been the scourge of our sector for almost a decade. Starting as an obvious way to coax diners out, amid one of the worst...
victoriasearlApr 17, 20205 minMarketing Lessons from History“When times are good you should advertise, when times are bad you MUST advertise”. I have no idea who said this but it’s a quote often...
victoriasearlApr 17, 20206 minReady or Not?It’s been 4 weeks since the rug was pulled from beneath an industry, already standing on very shaky ground. I won’t add to the commentary...
victoriasearlJun 20, 20193 minSteady Your Ship With DataIt’s clear casual dining is sailing choppy waters. Whether forced there by changes in customer dining habits, disappointing operational...